As far as I know that phrase has nothing to do directly with exercise or fitness. Except for giving you a chance to win some pretty good fitness equipment. Oh, and a new car. Nissan has a sweepstakes going on called Master the Shift and each week they are giving away something related to leading an active, fit lifestyle. Some of the remaining prizes are camping gear, skis, snowboards, and this week's prize- a NordicTrack C2 SI Stationary Bike. The sweepstakes ends March 31st (sorry, it started April 20th but I just found out recently myself) so you still have 10 chances to win some neat stuff. And a new Altima.
One more thing, you don't have to worry about being added to unwanted mailing lists by entering.


Use this link to register and enter Nissan's Master the Shift Sweepstakes